This post appears on Gist, an online service that helps people build stronger professional relationships. As a guest blogger, I was asked to address communication issues relevant to emerging companies. Learn more about how clear positioning enables you to optimize impact by making every word pull its weight.
Comments Off
Posted in Market-Changing Technology, Marketing, Positioning & Messaging
By asking and answering these three questions, value can be communicated effectively and clear “stop or proceed” signals sent. That is what makes the “3-Whys” framework sit at the top of the communication pyramid.
Comments Off
Posted in Marketing, Marketplace Forces, Positioning & Messaging
For those seeking to establish, expand or reposition companies and products in the marketplace.
By Sherril Small
ChangeMarketer
Managing Partner, CJSA LLC
