To stand out from the rest, value must be communicated (promise) and realized (delivery). I have identified four core ideas that differentiate clearly, concisely and competitively.
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Comments Off on Market Force #3: “Why This Product?”
Posted in Marketing, Marketplace Forces, Positioning & Messaging
For those seeking to establish, expand or reposition companies and products in the marketplace.
By Sherril Small
Managing Partner, CJSA LLC
ChangeMarketer provides consulting services that break through
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