- Positioning and Messaging to get beyond interest to action
- Target Market identification for those most likely to purchase
- Strategies and Tactics that are cumulative, not episodic
Sherril Small: ChangeMarketer and Managing Partner, CJSA LLC
As a marketing and communications specialist, Sherril Small understands how to open new markets. She works with high-tech companies to speed customer acceptance of market-changing technologies.
Sherril is an accomplished entrepreneur and has been a key player in introducing technical innovation to the consumer, enterprise and medical markets. As a designer of the first consumer online service, she was a “driver” in the formation, funding and launch of Prodigy™, through a CBS/IBM/SEARS partnership.
She has been a successful consultant for nearly 25 years. Her innovative marketing programs have resulted in building a loyal client base and have won awards for her clients from the Public Relations Society of America and Advertising Marketing Effectiveness International. She is a speaker at high-profile forums, including the American Association of Advertising Agencies, American Medical Association and The Conference Board.
“Sherril is the ‘Horse Whisperer’ of messaging. She has the gift to guide a company to a standout position in the marketplace.”
Recipient of the
Consummate Coach award
B2B High-Tech Accelerator.