- Positioning and Messaging to get beyond interest to action
- Target Market identification for those most likely to purchase
- Strategies and Tactics that are cumulative, not episodic
Sherril Small: ChangeMarketer and Managing Partner, CJSA LLC
As a marketing and communications specialist, Sherril Small understands how to open new markets. She works with high-tech companies to speed customer acceptance of market-changing technologies.
Sherril is an accomplished entrepreneur and has been a key player in introducing technical innovation to the consumer, enterprise and medical markets. As a designer of the first consumer online service, she was a “driver” in the formation, funding and launch of Prodigy™, through a CBS/IBM/SEARS partnership.
She has been a successful consultant for nearly 25 years. Her innovative marketing programs have resulted in building a loyal client base and have won awards for her clients from the Public Relations Society of America and Advertising Marketing Effectiveness International. She is a speaker at high-profile forums, including the American Association of Advertising Agencies, American Medical Association and The Conference Board.
“Sherril Small was able to take an overwhelming vista of market opportunity in a complicated domain, and refine it down to a specific and actionable go to market strategy, taking it all the way down to the names of specific organizations that we should be targeting. All backed by empirical research!”
Recipient of the
Consummate Coach award
B2B High-Tech Accelerator.