I had the pleasure of being a speaker at the third session of the popular Seattle Angel Fund Speaker Series. I want to thank the sponsors Karr Tuttle Campbell, Seattle Angel Fund, and Clark Nuber PS for hosting this event. I also want to share the following insights that they used to frame the discussion.
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Posted in Marketing, Marketplace Forces, Systematic Marketing
Communicating value clearly, concisely and competitively is essential for establishing a customer connection. However, securing traction requires more. There are three approaches that startups often overlook.
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Posted in Customer Acceptance, Marketing, Positioning & Messaging, Systematic Marketing, Target Market Identification
Source: VentureBeat How Startups Are Dying Faster Than They’re Being Created
This headline, “How Startups Are Dying Faster Than They’re Being Created,” as reported in VentureBeat, caught my attention. You can’t help but ask yourself why? While the implications for the economy are obvious and the potential reasons many, I would like to counsel startups to consider how their approach to marketing is tied to their outcome.
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Posted in Customer Acceptance, Marketing, Positioning & Messaging, Systematic Marketing
The window of opportunity to market a new product is short. It requires all hands on deck to develop standout positioning and communicate it effectively. In this make-or-break situation, it makes sense to involve an experienced positioning professional. Here’s why.
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Posted in Customer Acceptance, Market-Changing Technology, Marketing, Positioning & Messaging, Systematic Marketing
New products get launched using the most expensive selling resources: sales people and founders. This is essential for creating initial traction, but is not scalable when growth becomes the goal. Effective marketing based on realistic math is what makes it all add up.
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Posted in Customer Acceptance, Market-Changing Technology, Marketing, Marketplace Forces, Positioning & Messaging, Systematic Marketing, Target Market Identification
Product launches are often linear: first make the product, second try to sell it, third try to communicate its value, and finally try to make money. If you practice Systematic-Marketing, you can fast track this process and speed profitability.
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Posted in Customer Acceptance, Marketing, Marketplace Forces, Systematic Marketing, Target Market Identification
For those seeking to establish, expand or reposition companies and products in the marketplace.
By Sherril Small
ChangeMarketer
Managing Partner, CJSA LLC
