Category Archives: Target Market Identification

Early Stage Marketing

How To Secure Customer Traction

Gaining Traction

Communicating value clearly, concisely and competitively is essential for establishing a customer connection. However, securing traction requires more. There are three approaches that startups often overlook.

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Market Force #8: “Realistic Math?”

It all adds up with a compelling “Why Now?”

Realistic Marketing Math

New products get launched using the most expensive selling resources: sales people and founders. This is essential for creating initial traction, but is not scalable when growth becomes the goal. Effective marketing based on realistic math is what makes it all add up.

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Market Force #7: “Practicing Systematic-Marketing?”

Fast Track Growth and Profitability

Growth and Profitability

Product launches are often linear: first make the product, second try to sell it, third try to communicate its value, and finally try to make money. If you practice Systematic-Marketing, you can fast track this process and speed profitability.

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Market Force #6: “Aligned with Needs?”

How to Leverage Offer and Acceptance Dynamics

Stand Alone or Bundled?

When bringing new technology to market, success will go to those who align the marketplace forces that drive offer and acceptance. Speed growth by understanding how to make these dynamics work for you.

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Market Force #2: “Why Me?”

What You Say First, Matters

Yes or No!

YES. You make others interested in listening to you by answering “Why Me?” before “Why This Product?”.

NO. You don’t get a second chance to make a first impression.

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