It all adds up with a compelling “Why Now?”
New products get launched using the most expensive selling resources: sales people and founders. This is essential for creating initial traction, but is not scalable when growth becomes the goal. Effective marketing based on realistic math is what makes it all add up.
Fast Track Growth and Profitability
Product launches are often linear: first make the product, second try to sell it, third try to communicate its value, and finally try to make money. If you practice Systematic-Marketing, you can fast track this process and speed profitability.
How to Leverage Offer and Acceptance Dynamics
When bringing new technology to market, success will go to those who align the marketplace forces that drive offer and acceptance. Speed growth by understanding how to make these dynamics work for you.
What You Say First, Matters
YES. You make others interested in listening to you by answering “Why Me?” before “Why This Product?”.
NO. You don’t get a second chance to make a first impression.