Communicating value clearly, concisely and competitively is essential for establishing a customer connection. However, securing traction requires more. There are three approaches that startups often overlook.
Comments Off on Early Stage Marketing
Posted in Customer Acceptance, Marketing, Positioning & Messaging, Systematic Marketing, Target Market Identification
New products get launched using the most expensive selling resources: sales people and founders. This is essential for creating initial traction, but is not scalable when growth becomes the goal. Effective marketing based on realistic math is what makes it all add up.
Comments Off on Market Force #8: “Realistic Math?”
Posted in Customer Acceptance, Market-Changing Technology, Marketing, Marketplace Forces, Positioning & Messaging, Systematic Marketing, Target Market Identification
Product launches are often linear: first make the product, second try to sell it, third try to communicate its value, and finally try to make money. If you practice Systematic-Marketing, you can fast track this process and speed profitability.
Comments Off on Market Force #7: “Practicing Systematic-Marketing?”
Posted in Customer Acceptance, Marketing, Marketplace Forces, Systematic Marketing, Target Market Identification
When bringing new technology to market, success will go to those who align the marketplace forces that drive offer and acceptance. Speed growth by understanding how to make these dynamics work for you.
Comments Off on Market Force #6: “Aligned with Needs?”
Posted in Customer Acceptance, Marketing, Marketplace Forces, Target Market Identification
YES. You make others interested in listening to you by answering “Why Me?” before “Why This Product?”.
NO. You don’t get a second chance to make a first impression.
Comments Off on Market Force #2: “Why Me?”
Posted in Marketplace Forces, Target Market Identification
For those seeking to establish, expand or reposition companies and products in the marketplace.
By Sherril Small
ChangeMarketer
Managing Partner, CJSA LLC
