As a marketer, I watch the Super Bowl for the commercials. The game is terrific, but the commercials deliver the same kind of thrill ride to anyone involved with selling a product or service – which is most of us. So what is my pick?
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My Pick
Posted in Marketing, Positioning & Messaging
As a mentor with 9Mile Labs high-tech accelerator, I have the pleasure of working with motivated start-up teams on their positioning and go-to-market strategies, playing a role in keeping the focus on how to secure customer traction. I want to highlight three important 9Mile Labs achievements that support this goal.
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Posted in Customer Acceptance, Marketing, Positioning & Messaging
Event Announcement
When: Wednesday May 13, 2015, from 4:00 to 6:00 pm PDT
Where: University of Washington. CoMotion Incubator. Fluke Hall. Seattle, WA
What: Every entrepreneur knows how difficult it is to concisely communicate the value that a start-up opportunity provides. When the entrepreneur fails to communicate effectively, potential investors and customers find it not only painful, but a show stopper.
Join us in discussing how to:
In this session, a number of positioning examples will be shared from successful Seattle-based industry leaders and emerging companies.
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Posted in Market-Changing Technology, Marketing, Positioning & Messaging
Communicating value clearly, concisely and competitively is essential for establishing a customer connection. However, securing traction requires more. There are three approaches that startups often overlook.
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Posted in Customer Acceptance, Marketing, Positioning & Messaging, Systematic Marketing, Target Market Identification
Source: VentureBeat How Startups Are Dying Faster Than They’re Being Created
This headline, “How Startups Are Dying Faster Than They’re Being Created,” as reported in VentureBeat, caught my attention. You can’t help but ask yourself why? While the implications for the economy are obvious and the potential reasons many, I would like to counsel startups to consider how their approach to marketing is tied to their outcome.
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Posted in Customer Acceptance, Marketing, Positioning & Messaging, Systematic Marketing
You wouldn’t voluntarily steer a car that had a muddy windshield. Yet many businesses do exactly that when they treat positioning as a “launch” activity. Good positioning is what clears the view so a business is able to drive its growth successfully.
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Posted in Customer Acceptance, Marketing, Positioning & Messaging
How many times do ideas get communicated to the marketplace without seriously engaging the potential customer in the process? It is more times than most would care to admit. Recent events reminded me of the immense value provided by stopping long enough to ask the customer.
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Posted in Market-Changing Technology, Marketing, Positioning & Messaging
The window of opportunity to market a new product is short. It requires all hands on deck to develop standout positioning and communicate it effectively. In this make-or-break situation, it makes sense to involve an experienced positioning professional. Here’s why.
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Posted in Customer Acceptance, Market-Changing Technology, Marketing, Positioning & Messaging, Systematic Marketing
It is so easy to let the demands of the moment consume our attention. However, the value of setting aside time to visualize the future and seek out the lessons learned by others can have an incremental impact on day-to-day thinking. Here is some food for thought.
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Posted in Customer Acceptance, Market-Changing Technology, Marketing, Positioning & Messaging
For a long time, many people have been saying “put the customer first to be successful.” Nevertheless, saying it does not make it so. In the real world, new product efforts more often begin with “WHAT” they want to make before getting to the “WHO” will use it and ‘WHY”. However, this is changing…
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Posted in Customer Acceptance, Market-Changing Technology, Marketing, Positioning & Messaging
For those seeking to establish, expand or reposition companies and products in the marketplace.
By Sherril Small
ChangeMarketer
Managing Partner, CJSA LLC
