Shifting Business Into High Gear
The goal of this blog is to create a place for those seeking to position companies and products in the marketplace to sharpen their focus on what matters most.
Why This Blog?
I am starting this blog series at the request of clients and individuals who have heard me speak about How to Leverage the Marketplace Forces that Matter Most for Business Growth. My expertise is in opening new markets and my experience includes introducing market-changing technology into the consumer, enterprise and medical marketplaces.
What’s the Top-Line?
Success starts and ends with customer adoption, which is much easier said than done. Customer acceptance is what shifts a business into high gear. Yet, if you build it, they will come drives many new product introductions. A lot of valuable time and money is lost by this approach. It doesn’t have to be that way. There are marketplace forces that can be harnessed to speed you across the finish line.
Leveraging Marketplace Forces
The goal of this blog is to create a place where those seeking to understand marketplace forces and leverage them for business growth, can sharpen their focus on what matters most. In my next post, I’ll get into what a marketplace force is, why they are important and identify eight forces that experience has taught me matter most for business growth.