To stand out from the rest, value must be communicated (promise) and realized (delivery). I have identified four core ideas that differentiate clearly, concisely and competitively.
Comments Off on Market Force #3: “Why This Product?”
Posted in Marketing, Marketplace Forces, Positioning & Messaging
YES. You make others interested in listening to you by answering “Why Me?” before “Why This Product?”.
NO. You don’t get a second chance to make a first impression.
Comments Off on Market Force #2: “Why Me?”
Posted in Marketplace Forces, Target Market Identification
The most important market force a business can leverage for growth, is a compelling “Why Now?” Your answer determines on which path you set your business.
Comments Off on Market Force #1: “Why Now?”
Posted in Marketplace Forces
Marketplace forces create momentum powerful enough to influence buying behavior. They provide an advantage to those who understand and harness them.
Comments Off on Eight Marketplace Forces
Posted in Marketplace Forces
The goal of this blog is to create a place for those seeking to position companies and products in the marketplace to sharpen their focus on what matters most.
Comments Off on Getting Things Rolling
Posted in Marketplace Forces
For those seeking to establish, expand or reposition companies and products in the marketplace.
By Sherril Small
ChangeMarketer
Managing Partner, CJSA LLC
