Market Force #3: “Why This Product?”

How To Stand Out From All The Rest

Stand Out From the Rest

To stand out from the rest, value must be communicated (promise) and realized (delivery).  I have identified four core ideas that differentiate clearly, concisely and competitively.

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Market Force #2: “Why Me?”

What You Say First, Matters

Yes or No!

YES. You make others interested in listening to you by answering “Why Me?” before “Why This Product?”.

NO. You don’t get a second chance to make a first impression.

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Market Force #1: “Why Now?”

Going From Emerging To Surging

Shooting the RapidsThe most important market force a business can leverage for growth, is a compelling “Why Now?”  Your answer determines on which path you set your business.

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Eight Marketplace Forces

What Matters Most For Business Growth

Marketplace ForceMarketplace forces create momentum powerful enough to influence buying behavior.  They provide an advantage to those who understand and harness them.

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Getting Things Rolling

Shifting Business Into High Gear

Emerging to Surging

The goal of this blog is to create a place for those seeking to position companies and products in the marketplace to sharpen their focus on what matters most.

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